Course curriculum

  • 01

    Become the Local Economist

    • Welcome to Win Every Listing - Chapter 1 - Become the Local Economist

    • Download Your Workbook

    • Lesson 1: Chapter Overview and the Five Statistics (Part 1)

    • Lesson 2: The Five Statistics (Part 2)

    • Lesson 3: The Five Statistics (Part 3) and Which Way the Wind is Blowing

    • Lesson 4: Let the Market Chase You and Setting Expectations
  • 02

    Apply the Six Fundamental Factors

    • Win Every Listing Chapter 2 - Apply the Six Fundamental Factors

    • Download Your Workbook

    • Lesson 1: Chapter Overview & Absorption Rate (Part 1)

    • Lesson 2: Activity Index (Part 2)

    • Lesson 3: List of Actives, List of Expireds, Average Days on Market, and Price Gaps (Part 3)

    • Lesson 4: The Local Market (Part 4)

    • Student Download: Absorption Rate Tools

    • Student Download: List of Actives

    • Student Download: Market Tracker for National and State Statistics
  • 03

    Adapting to the Local Market

    • Win Every Listing Chapter 3 - Adapting to the Local Market

    • Lesson 1: Chapter Overview & Listen to The Market Part 1 (Part 1)

    • Lesson 2: Listen to the Market Part 2 (Part 2)

    • Lesson 3: Listen to The Market Part 3, Leveraging Monthly Charts, and Aces in the Hole (Part 3)

    • Lesson 4: Aces in the Hole Part 2 (Part 4)
  • 04

    Build a Strategic Listing Consultation

    • Win Every Listing Chapter 4 - Build a Strategic Listing Conversation

    • Download Your Workbook

    • Lesson 1: Chapter Overview & Prelisting Packet (Part 1)

    • Lesson 2: Listing Consultation Materials (Part 2)

    • Lesson 3: The Listing Consultation (Part 3)

    • Lesson 4: The Powerful Follow-Up (Part 4)
  • 05

    Weigh Nonprice Factors and Handle Objections

    • Win Every Listing - Weigh Nonprice Factors and Handle Objections

    • Lesson 1: Chapter Overview & Nonprice Factors (Part 1)

    • Lesson 2: Handling Objections Part 1 (Part 2)

    • Lesson 3: Handling Objections Part 2 (Part 3)

    • Lesson 4: The Benefits of NLP & Summary (Part 4)
  • 06

    Understanding Buyers and Teaching the Strategy to Others

    • Understanding Buyers and Teaching the Strategy to Others

    • Download Your Workbook

    • Lesson 1: Chapter Overview & Understanding Buyers (Part 1)

    • Lesson 2: Crafting Your Pricing Strategy (Part 2)

    • Lesson 3: The Seven Maxims for Pricing Strategically (Part 3)

    • Lesson 4: Teach the Strategy to Others & Summary (Part 4)
  • 07

    Course Summary

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    • Congrats and What's Next